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Recap: Key Learnings for Google Shopping Optimization and Performance Max Campaigns

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travis sims
October 11, 2025

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Key learnings emphasize that product feed quality, campaign structuring, and Smart Bidding are interdependent; neglect any one area and performance suffers. Maintain a clean Google Merchant Center feed with optimized product titles and images, segment campaigns by product categories and price brackets, and use auction-time bidding signals to inform Target ROAS settings. Combine standard shopping campaign control with Performance Max experiments to capture incremental conversions while preserving PLA optimization. Implement seasonality adjustments and promotion assets for holiday demand and measure conversion value accurately to let Smart Bidding deliver desired outcomes. Operationalize these lessons into an optimization strategy with routine audits and A/B tests that validate improvements to conversion rates and ROAS.

How Canva, Perplexity and Notion turn feedback chaos into actionable customer intelligence

Support tickets, reviews, and survey responses pile up faster than you can read.

Enterpret unifies all feedback, auto-tags themes, and ties insights to revenue, CSAT, and NPS, helping product teams find high-impact opportunities.

→ Canva: created VoC dashboards that aligned all teams on top issues.
→ Perplexity: set up an AI agent that caught revenue‑impacting issues, cutting diagnosis time by hours.
→ Notion: generated monthly user insights reports 70% faster.

Stop manually tagging feedback in spreadsheets. Keep all customer interactions in one hub and turn them into clear priorities that drive roadmap, retention, and revenue.

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