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Adoption accelerates when tools deliver demonstrable improvements in professional video quality: lower artifact rates, better depth mapping, and reliable lip-sync for dialogue-driven pieces. Production teams evaluate benchmarks like 4K photorealism, temporal coherence improvements from WAN 2.5, and the ability to animate still images into videos with believable parallax. A recommended QA checklist includes testing for tension in motion, handling complex elements such as towering robots or a mushroom cloud scene without introducing distortions, and validating golden hour lighting preservation. Teams should also test audio integration, ensuring that audio output aligns with visual motion while supporting multiple languages for multilingual content. When measuring ROI, track production time savings, engagement lift on platform-optimized edits, and the reduction in manual rotoscoping.

Find your customers on Roku this Black Friday

As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.

Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.

Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.

Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.

Use code GET5K now

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