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Adoption accelerates when tools deliver demonstrable improvements in professional video quality: lower artifact rates, better depth mapping, and reliable lip-sync for dialogue-driven pieces. Production teams evaluate benchmarks like 4K photorealism, temporal coherence improvements from WAN 2.5, and the ability to animate still images into videos with believable parallax. A recommended QA checklist includes testing for tension in motion, handling complex elements such as towering robots or a mushroom cloud scene without introducing distortions, and validating golden hour lighting preservation. Teams should also test audio integration, ensuring that audio output aligns with visual motion while supporting multiple languages for multilingual content. When measuring ROI, track production time savings, engagement lift on platform-optimized edits, and the reduction in manual rotoscoping.

Find customers on Roku this holiday season

Now through the end of the year is prime streaming time on Roku, with viewers spending 3.5 hours each day streaming content and shopping online. Roku Ads Manager simplifies campaign setup, lets you segment audiences, and provides real-time reporting. And, you can test creative variants and run shoppable ads to drive purchases directly on-screen.

Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.

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