Implementing your online hustle starts with a clear, time-bound action plan: identify the core offer, validate with prospects, build a minimal delivery process, and iterate based on customer feedback. Mentors advise documenting every step to enable delegation and consistency. Prioritize tasks that directly impact conversion and retention, such as improving sales copy, simplifying checkout, and enhancing customer onboarding. Use a launch sequence to create urgency and gather testimonials that improve social proof. Financial tactics include setting aside a testing budget and tracking return on ad spend to determine scalability. Some concrete first-week roadmap might include: 1) conduct five customer interviews, 2) create a landing page, 3) run a small ad test, and 4) deliver initial orders or sessions. Iterate rapidly based on data.

Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

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